The book is built on 7 seismic shifts driving a more enlightened future of business, unlocking 49 codes that collectively define a new DNA for organisations and their leadership.

Learn from the innovative strategies of incredible companies – Alibaba and Amazon, Babylon and BlackRock, Meituan Dianping and Microsoft, Narayana Health and Netflix, Patagonia and PingAn, Spotify and Supercell, and many more. It dives deep into the minds of some of today’s most inspiring business leaders – people like Anne Wojcicki and Jeff Bezos, Emily Weiss and Devi Shetty, Daniel Ek and Tan Le, Mary Barra and Masayoshi Son, Satya Nadella and Zhang Ruimin. It describes how to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact. It explores how to lead a better future, to reimagine your business, to reinvent markets, to energise your people. Moving forwards needs a new mindset.īusiness Recoded is for business leaders who seek to progress in today’s rapidly changing world, and to create the organisations that will thrive in tomorrow’s world. The old codes that got us here don’t work anymore. Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures. Recode 5: Leadership Recoded: Management, Courage, Performance, Transformationīusiness Recoded: Have the Courage to Create a Better FutureĬhange is dramatic, pervasive and relentless.Recode 4: Work Recoded: People, Organisations, Agility and Transformation.Recode 3: Innovation Recoded: Creativity, Design, Innovation, Business Models.Recode 2: Growth Recoded: Strategy, Markets, Brands, and Customers.Recode 1: Future Recoded: Change, Purpose, Vision, and Scenarios.

The courage to create book